Callum PankhurstNZ [ Ōtautahi ]
All workCategory 07 of 09
Our Dog Friday – cast brass tap badge and timber handle
[ Brand ]

Brand

Identity built into the fabric of a space – naming, marks, signage systems and environmental graphics developed alongside the architecture rather than applied to it.

[ 39 images ]

NOTEL identity development – logo construction
[ 01 / 39 ]Brand
NOTEL identity – primary logo lockup
[ 02 / 39 ]Brand
NOTEL campaign imagery – Natures Secret
[ 03 / 39 ]Brand
NOTEL brand story – location map of New Zealand
[ 04 / 39 ]Brand
NOTEL brand development – Foveaux dwelling concept
[ 05 / 39 ]Brand
Motus Health Network clinic – concept floor plan
[ 06 / 39 ]Brand
Keir – wordmark weight study
[ 07 / 39 ]Brand
Keir ethnobotanical skincraft – identity lockup
[ 08 / 39 ]Brand
Keir – bottle range
[ 09 / 39 ]Brand
Keir ethnobotanical skincraft – brand imagery
[ 10 / 39 ]Brand
Brand mark – icon variations
[ 11 / 39 ]Brand
Hachi Hachi – printed apparel identity detail
[ 12 / 39 ]Brand
Hachi Hachi – service uniform
[ 13 / 39 ]Brand
Scaffold rebrand – logo routes and naming exploration
[ 14 / 39 ]Brand
Scaffold rebrand – logo construction grid and typography
[ 15 / 39 ]Brand
Scaffold rebrand – fleet livery application
[ 16 / 39 ]Brand
Craftmark – logo development
[ 17 / 39 ]Brand
Craftmark – brand statement
[ 18 / 39 ]Brand
Christchurch International Airport – Gate 15 experience section
[ 19 / 39 ]Brand
Christchurch International Airport – departure lounge concept
[ 20 / 39 ]Brand
Christchurch International Airport – passenger experience zones
[ 21 / 39 ]Brand
Christchurch International Airport – departure lounge floor plan
[ 22 / 39 ]Brand
Christchurch International Airport – passenger flow diagram
[ 23 / 39 ]Brand
River Crossing, Ashburton – concept design
[ 24 / 39 ]Brand
River Crossing – logo refinement
[ 25 / 39 ]Brand
River Crossing – brand applications
[ 26 / 39 ]Brand
River Crossing – Shop. Dine. Enjoy. campaign banner
[ 27 / 39 ]Brand
Blue Wing Honda – service counters concept
[ 28 / 39 ]Brand
Blue Wing Honda – consulting solutions
[ 29 / 39 ]Brand
Blue Wing Honda – merchandising solutions
[ 30 / 39 ]Brand
Burger concept – brand approach examples
[ 31 / 39 ]Brand
Burgaholic burger concept – uniforms and packaging
[ 32 / 39 ]Brand
Burgaholic – menu cover and food photography
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Burgaholic – dimensional signage
[ 34 / 39 ]Brand
Our Dog Friday, Tekapo – burgers and brews logo
[ 35 / 39 ]Brand
Our Dog Friday – restaurant and bar floor plan
[ 36 / 39 ]Brand
Our Dog Friday – cast tap handle badge
[ 37 / 39 ]Brand
Kai x Sathorn XII – proposed brand language
[ 38 / 39 ]Brand
Kai x Sathorn XII – uniforms and menu
[ 39 / 39 ]Brand